Five Simple Steps to Push Your Application to the Top

In just a few simple steps you can make a huge difference in getting your application noticed when applying for a new job.

As you may have noticed on the Quantic blog, Pedago is currently on the hunt for motivated content developers and back-end engineers to help bring Quantic’s bite-sized, interactive courses to life. Part of my job is to review and prioritize the diverse writing samples and resumes submitted by our eager content developer applicants. In doing so, I’ve noticed that taking just a few simple steps can make a huge difference in getting your application to rise to the top when applying for a new job. While the items on this list may seem obvious, it’s never a bad idea to review the basics so you can focus on being the number one, standout applicant.

  • Proofread your resume. If your job requires “attention to detail,” make sure that’s reflected in your resume; you’ll stand out in a bad way if you misspell the word “meticulous” while listing it as one of your top five traits! What better way to impress your hiring manager (and give them a peek into your future work at the company) than to showcase a resume that is ship-shape and devoid of typos and grammar errors. This absolutely goes for personal websites and your LinkedIn profile as well—if you’ve provided links to an online resume or portfolio, make sure it represents your best work.
  • Read the job posting. Perhaps your future employer is looking for a cover letter; maybe they want you to apply via a special link, or they’ve provided specific instructions for a required skills test. Regardless of the instructions provided, it’s crucial that you demonstrate your interest in the position and ability to understand instructions by following them to a T. It’ll help you make a great first impression!
  • Do your research. Spend a little time on your potential employer’s website. Check out the current employees, do a little digging into the company mission, and try to figure out their main focus as a company. If you’re able to do so for a minimal cost, try out the company’s product! This should be done before you apply—how else will you be able to tell if you really want to apply?
  • Focus on what you bring to the position. Once you’ve taken the time to read the job posting and consider how your skills might be a great fit, and then tell us about it. You can focus on the compensation details once you have a job offer in hand. We know you’re looking for decent pay, fair vacation time, maybe flexible work arrangements, and more. But, you can leave those details until later, once you’ve determined that you’re a good match for the position itself.
  • Be polite, even if you don’t get the job. Employers often have a large pool of candidates for each job posting. You may never know whether you were the second choice or last in line for the position, but you can guarantee that your resume will never get a second chance if you reply to a rejection notice in a negative fashion. Keep it positive, and keep your chances of scoring a position on the next go-around!

While this is certainly not an exhaustive list of all the things to keep in mind when applying, it’s a great place to start. What other tips would you add to the list? Happy hunting!

*photo credit: deathtothestockphoto.com

The Blue Ocean Mind

In my third year of running Rosetta Stone as CEO, I opened the book Blue Ocean Strategy, and it was a pivotal moment.

 

Ten years ago, I picked up a copy of Blue Ocean Strategy at an airport bookstore.

At the time, I was in my third year of running Rosetta Stone as CEO and we were enjoying annual growth rates of close to 100%. While still operating out of a converted seed warehouse in rural Harrisonburg, Virginia, I engaged consultants and advisers who invariably asked me: “Who’s your competition? What are your competitor’s strengths? How can you stay ahead or catch up?” or “Do you know how big the language learning industry is today? How fast is it growing? How can you gain market share?” Those weren’t the things we were focused on! We were thinking about how to build an interesting, enduring and delightful company.

We were an emerging company and were…well…a bit odd. Our price point was tenuous (twenty times the cost of rival language learning software). Marketing spend also seemed unsustainably dominant (with sprawling kiosks and crazy-high ad spending), all managed without an integrated media plan. Indeed, we were unfocused in terms of our end markets, offering the same curriculum in 25+ languages to the US Army, Fortune 500 companies, school districts, homeschoolers, and individual consumers. We were a legacy of seemingly illogical decisions (we were told) in need of a strategy to become more competitive.

And yet, we had just become the #1 company in the US language learning industry by revenues overtaking the long established brick-and-mortar based Berlitz. We were profitable, and were one of the fastest growing companies in the nation. We certainly did not feel like we were all wrong—even if we didn’t have it together in all sorts of ways. We were doing well, and enjoying the ride.

Discovering Blue Ocean Strategy was a pivotal moment for me. It provided a framework for what we had been doing and explained why our independent and unusual approach was working. It spurred me to hone our strategic approach as we evolved new innovative offerings and business models. And as colleagues also became familiar with Blue Ocean Strategy, the powerful concepts became part of our common parlance across the company, inspiring product designers to re-think English language training in Asia, while also helping with on-boarding new collaborators who typically wanted to teach us their more reasonable way of focusing on beating the competition.

While not every single Blue Ocean Strategy turned to gold, it was the right framework for designing solutions to age-old problems. Like anything in life, it will not work every time and reality is unpredictable. But it is a wonderful way to approach work and life in general—a license to do what you think is right, and to stop wasting time on stuff that you don’t think is required. It is what explains success such as Tesla, Cirque du Soleil and IKEA—and how they escape the traditional competitive mindset that is so limiting and even exhausting. If you haven’t yet used the Blue Ocean Strategy framework to think about your company and life, please do so! You’ll be happier for it.

As one of our first courses at Pedago, we’ve developed a quick intro to Blue Ocean Strategy via our new platform Smartly. Whether it is your first contact with the framework or more of a refresher, with Smartly, you’ll breeze through it!

And in the process, you’ll get to see what Alexie, Ori and I, and the rest of the Pedago team, have been up to over the past couple of years. We think we’ve come up with a powerful new way to teach using technology, and we hope that it works for you. In the future, we’ll develop many more courses using this platform and technology.

Our solution is designed for the smartphone, and works great on desktop and tablet. And there aren’t any plans for a CD-ROM or any bright box packaging! So get going and escape the red ocean by going to https://smart.ly/blue-ocean-strategy.

May Blue Ocean Strategy become your team’s strategic lingua franca!